Casa Bolaj · Born For Dreams

Designed to Dream

Home page

Tang Dijie Textile launches its 2021 high-end strategy, with a continuous increase in high-end bedding for 10 consecutive years

2021-05-19

At the press conference, the Executive Chairman of Tang Dijie Textile introduced that according to the sales survey of large retail enterprises nationwide, the sales of high-end bedding products by Tang Dijie Textile have continued to rise for 11 consecutive years (2010-2020).

It is reported that Tang Dijie Textile focuses on its high-end strategy and makes comprehensive efforts in product, channel, operation, and dissemination. At this strategic press conference, Tang Dijie Textile appointed former design director Vincent as the creative director of the Tang Dijie Textile Global Bedding Research Center, and jointly formed a design master matrix with multiple luxury goods designers; Selecting raw materials from the country of origin, leading the way in introducing industry standards, etc; Display a rich range of store formats, images, and implement high-end operations.

In recent years, Tang Dijie Textile has adhered to the spirit of craftsmanship, united with franchisees and channel partners, and provided consumers with a high-quality service experience. At the channel level, Tang Dijie Textile has released a new terminal image, creating a flagship store with a series of high-end scenes, optimizing store displays, and creating a comprehensive experience venue that integrates brand image, high-end products, and services. At the same time, Tang Dijie Textile further enriches its store hierarchy and optimizes its channel structure layout.