Team Spirit
Company Structure

Prepared by: The team currently comprises 21 employees, including 2 e-commerce operations managers, 4 members of the operations department, 2 visual designers, 6 staff at the customer service center, 5 in the warehousing and logistics department, and 2 in the finance department.
Operations Department: Responsible for the comprehensive planning, marketing, and promotion of the online store, as well as its overall operational management; manages product listing and delisting; executes and supports company‑wide marketing initiatives; and develops and implements store‑specific promotional strategies.
Customer Service Department: Familiar with Taobao’s various operational policies, respond to customer inquiries and handle requests via the Wangwang platform to ensure mutually satisfactory transactions; manage order information, provide after-sales service, and resolve common complaints; maintain strong customer relationships, address relevant customer complaints and disputes, enhance user experience, show care for existing customers, and promptly implement new promotional offers and store‑wide sales campaigns to retain loyal shoppers.
Visual Design Department: Responsible for photographing online store products, performing post‑production image editing and layout, writing accompanying product descriptions, and conceiving and drafting promotional copy.
Warehousing and Logistics Department: Responsible for inventory preparation and the acceptance, receipt, storage, organization, maintenance, stocktaking, and reconciliation of materials; ensuring that warehouse goods and the work environment remain clean, orderly, and sanitary; accurately performing product packaging in accordance with shipping orders and completing packaging tasks on time and to specification; and precisely entering shipment tracking numbers into the online store’s backend, updating shipment statuses, and promptly handling defective items and returns.
Core members
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Chief Operating Officer: Wang Xingguo A graduate of the Business Administration Department at Jiangsu University, he previously served as Manager of the Foreign Trade Division at Yaxing Mercedes-Benz and later held the position of Foreign Trade Manager at Jiangsu Jintaiyang Textile Technology Co., Ltd. He subsequently founded Nantong Tangdijie Textiles Co., Ltd., where he has amassed extensive experience in international sales, online marketing, e‑commerce, and management, with a comprehensive understanding of both domestic and international B2B, B2C, and C2C e‑commerce platforms. Known for his meticulous thinking, keen insight, and strong capabilities in business development and negotiation, he excels at identifying market opportunities, conducting market analysis, sifting through data, devising product strategies, formulating and executing operational plans, and motivating and training teams. He is adept at crafting strategic roadmaps tailored to market conditions and his organization’s competitive positioning, while maintaining a holistic view of the bigger picture; he distills market trends to adapt tactics and strategies on the fly, and deeply understands employees’ career aspirations and personal values, effectively igniting their passion for work and sense of social responsibility. |
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Design Director: Ge Yu Graduated from Nantong Normal College with a major in Computer Science and Applications. Previously served as a Senior Designer for Taobao’s third-party service provider at Taojin Shidai, later moved to Suzhou Baojiali Technology Co., Ltd. as Deputy Director of Design, and currently works as a Designer at Tangdijie Company. Proficient in software tools including Photoshop, Illustrator, Dreamweaver, and Cinema 4D, with particular expertise in visual marketing, page planning and design, the creation and design of product brochures, store decoration, poster design, creative advertising, and event‑specific designs. Places a strong emphasis on customer experience and holds a distinctive perspective on design. Skilled at managing the visual design process and crafting compelling copy; highly adept with design‑related software, well‑versed in coding, familiar with Taobao’s policies, and thoroughly knowledgeable about Taobao and Tmall’s design workflows. Capable of aligning market‑driven strategies with effective copywriting, possesses a strong sense of visual aesthetics, and independently leads and manages art‑direction teams. |
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Customer Service Supervisor: Wang Yunjuan Graduated with a degree in Nantong Shipping E‑Commerce, and previously served as the Customer Service Department Manager at Nantong Kaisheng Bedding Textiles Co., Ltd. Subsequently joined Nantong Tangdijie Textiles Co., Ltd. as Customer Service Supervisor, demonstrating keen insight into market consumer behavior, a thorough understanding of e‑commerce customer service responsibilities and customer service standards, and strong expertise in pre‑sale customer analysis, in‑sale closing techniques, and post‑sale resolution. With extensive team‑management experience, he is adept at conducting pre‑ and post‑sale training, establishing robust customer service management systems, and formulating policies on role assignments, performance incentives, and disciplinary measures. He excels at identifying product needs and customer priorities during client interactions and promptly relaying this feedback to the operations team. |
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Operations Manager: Chen Haisheng Graduated from Xingtai College in Hebei with a major in International Business, and has 10 years of experience in e‑commerce. Previously served as the Foreign Trade Manager at Jiangsu Nantong Jintaitian Textile Co., Ltd., where, in alignment with the company’s market development and strategic planning, he formulated e‑commerce sales strategies, developed sales plans, and set quantifiable sales targets, which he then oversaw and implemented. He possesses extensive expertise in e‑commerce marketing, is well-versed in the transaction rules of various online marketplaces, and excels at leveraging diverse promotional channels—including WeChat, Weibo, and the company’s official website. Additionally, he is capable of establishing departmental policies and procedures, assigning tasks effectively to team members, and coordinating cross‑functional efforts to maximize departmental performance. |
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Warehouse Supervisor: Pan Weijuan Graduated from Nantong University with a major in E‑Commerce, and previously worked at Shanghai Shenghong Co., Ltd. Subsequently joined Nantong Tangdijie Textiles Co., Ltd. as Customer Service Supervisor, where he effectively coordinated cross‑departmental and interfunctional workflows; developed and revised management systems for warehouse receiving, shipping, and operational procedures, thereby refining all warehouse management processes and standards; established standardized, comprehensive logistics and warehousing reporting frameworks; implemented rationalized warehouse layout and management, optimizing storage space allocation and product‑storage strategies; formulated precise management protocols for warehouse location planning, labeling, fire safety, theft prevention, and moisture control; promptly reported warehouse inventory status to ensure consistency among inventory records, physical counts, and stock levels; and maintained the accuracy of inventory data. |
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Production Supervisor: Yin Zhihua Graduated from Xuzhou Normal University with a major in Trade and Economics, he previously served as Production Manager at Jiangsu Ziyang Bedroom Products Co., Ltd., where he established and refined the company’s occupational safety management system, organized and oversaw the implementation of the production quality management system, and conducted regular inspections to ensure its effective operation. He maintained real-time oversight of product quality throughout the manufacturing process, facilitated communication and collaboration across departments, and promptly resolved any issues that arose during production. He also coordinated and monitored the execution of all process‑related, quality‑related, equipment‑related, cost‑related, and output‑related performance indicators. Furthermore, he led and managed the plant maintenance department, ensuring the proper upkeep of essential facilities and keeping production equipment in optimal working condition. In addition, he provided guidance, supervision, and evaluation of his subordinates’ work, while closely tracking progress and relevant data. |
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