Tang Dijie Textiles unveiled its 2021 premium strategy, with high-end bedding prices rising steadily for the 10th consecutive year.

Release date:

2021-05-19 13:26

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At the press conference, Tang Dijie, Executive Chairman of Tang Dijie Textiles, stated that, according to nationwide sales surveys of major retail enterprises, the company’s high-end bedding products have posted steady year-over-year growth for 11 consecutive years (2010–2020).

At the press conference, Tang Dijie, Executive Chairman of Tang Dijie Textiles, stated that, according to nationwide surveys of sales performance among major retail enterprises, Tang Dijie Textiles has seen sustained growth in high-end bedding sales for 11 consecutive years (2010–2020).

It is reported that Tang Dijie Textiles is pursuing a high-end strategy, making comprehensive strides across product development, channel expansion, operations, and marketing. At this strategic launch event, Tang Dijie appointed its former Creative Director, Vincent, as the Creative Director of the Global Bedding Research Center, and assembled a distinguished roster of luxury‑brand designers to form a design‑master consortium. The company has also carefully selected premium raw materials sourced from their places of origin, taken the lead in adopting industry‑standard practices, and showcased a diverse array of store formats and brand aesthetics, while rigorously implementing high‑end operational strategies.

In recent years, Tangdijie Textiles has upheld a spirit of craftsmanship, working in close collaboration with franchisees and channel partners to deliver high‑quality service experiences to consumers. On the retail front, Tangdijie has unveiled a new store‑front identity, launching a series of upscale flagship stores that feature carefully curated, scenario‑based designs, while refining in‑store merchandising to create comprehensive experience spaces that seamlessly integrate brand image, premium products, and exceptional service. At the same time, the company has further diversified its store formats and optimized its channel‑structure layout.

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Nantong Tangdijie Textiles Co., Ltd. provides a detailed guide to the daily care and maintenance of bedding products.